Agriculture is the mainstay of the economy, providing livelihood to approximately 75 per cent of the population. There is considerable scope for diversification and expansion of the agricultural sector through accelerated food crop production, processing and marketing.
There are also opportunities for improvement in technological infrastructure such as packaging, storage, and transportation. Intensified irrigation and additional value added processing are areas for investments
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Construction and Real Estate
Kenya has a well-developed construction industry. With increase in population, opportunities exist in the construction of residential, commercial and industrial buildings, including prefabricated low-cost housing.
Extensive opportunities for investment exist particularly in the area of upgrading slums and informal settlements, urban renewal, construction of middle and low income housing, manufacture and supply of building materials and components.
Small Scale Manufacturing Industry
Manufacturing sector is an area where investment opportunities exist. The sector plays an important role in adding value to agricultural output.
A wide range of opportunities for direct and joint-venture investments exist in the manufacturing sector, including agro-processing, manufacture of garments, assembly of automotive components and electronics, plastics, paper, chemicals, pharmaceuticals, metal and engineering products for both domestic and export markets.
Tourism is Kenya's third largest foreign exchange earner. The tourism industry is growing as a result of the liberalisation measures, diversification of tourist generating markets and continued Government commitment to providing an enabling environment, coupled with successful tourism promotion and political stability. Enormous opportunities exist for investment in film production; recreation and entertainment facilities in the following areas:
- Conference Tourism
- Cultural tourism
- Cruise ship Tourism
- Aviation/tour and travel Tourism
Potential investors can take full advantage of these opportunities through direct investments or joint-ventures with Kenyan entrepreneurs. Opportunities also exist in this sector in the construction of tourist hotels and game lodges all over the country.
Computer and Internet Services
The government of Kenya has made ICT a priority in it’s economic recovery strategy initiatives. With the incentives and benefits that Kenya has to offer, the following areas can be invested in:
- Internet Cafes
- Call Centers for both inbound and outbound calls
- Wide range of Business Process Outsourcing activities